ABOUT
When I’m not helping clients achieve their professional goals, I enjoy spending time with my 4 children and my wife, Betty, at our home on Lake Nipissing in North Bay, Ontario.
Being a dyed-in-the-wool outdoorsman, I’m often boating or enjoying other seasonal outdoor activities on my 300-acres in North Bay.
Aviation has always been my passion, and I am currently working towards getting my private pilot’s license. One day soon, I hope to fulfill my dream of having a float plane parked on the lake outside my home.
I am devoted to being the best I can be. To that end, I currently have 4 coaches: fitness, health, marketing, and strategy. They help me set goals, knock down obstacles and achieve everything I want to achieve.
I believe in living life to the fullest, and I live by the adage: “Carpe Diem”.
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Co-authoring 2 real estate industry books with my business partner, Tyrone, is a professional accomplishment that I am proud of.
If you want to learn how to sell your brokerage for top dollar or position your business so you’re not vulnerable to industry disruptors, click on the book covers below.
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I had my first taste of success at 16 when I turned the automotive ad industry on its head!
I can remember my first taste of success like it was yesterday.
I was a 16-year-old high school student and wanted to buy a used car. Summer break was approaching, and my only job prospect was mowing lawns. I knew that I couldn’t earn enough money cutting grass to buy a car and had to find a better alternative.
In the meantime, I started looking for my next set of wheels. Aside from visiting used car lots, the only other option for car shopping in those days was reading through hundreds of ads in Autotrader Magazine.
A typically restless teen, I wasn’t prepared to spend hours searching for a car. I knew there had to be a better way; I just had to figure out what it was.
I started brainstorming and came up with an idea that would not only provide me with summer employment, it would also transform the automotive advertising industry. (I just didn’t know it at the time!)
The Birth of a Revolutionary Concept
I developed a plan where my ad fees would be less than Autotrader Magazine’s, and I would add value by introducing an innovative process.
I would pre-qualify buyers by asking them what they were looking for—price, make, model, year, color, and even features—then connect them with sellers whose cars met their criteria.
My process was unprecedented in the auto industry and would save car sellers and buyers money, time, and headaches.
The Logistics Were Not Straightforward
It was the 1980’s, and while information technology was quickly advancing, my goal to automate the process was ambitious for the time.
I had many challenges to overcome:
- Where would I find a computer big enough to store all the sales data?
- Could I give multiple users access to the data simultaneously?
How would I pay for it? - I started making calls and found a company that manufactured a multi-user computer. It was 5,000 miles from my home, had a 5-megabyte hard drive, and cost over $30,000. (In those days, you could buy a house for $100,000!)
I didn’t let those factors deter me because I believed I was onto something big. I raised the money through the help of friends, family, and a government loan for young entrepreneurs and bought the computer. (And believe it or not, armed guards showed up at my house to deliver it!)
Who would write a computer program for a kid with no money?
Next, I had to find someone to develop a program that would track all the information we needed to match buyers with sellers.
I had very little money left, so I found a recent Computer Programming graduate and entered into a barter agreement with him.
He did the programming in exchange for job experience and a reference. A win-win.
My business was taking shape
I hired 10 of the best-talking kids in my high school to operate the phones and generate ad sales.
Now I had a computer, a programmer, and a crew. I just needed a place to operate so I could start making money.
I rented a space in a dumpy, old warehouse in downtown Toronto and bought the 10 cheapest desks and chairs I could find from Goodwill.
With no money to rent a truck, my team and I carried the chairs and desks on our backs from Goodwill to the warehouse.
Open for business
With all the pieces finally in place, we were ready to roll!
My team and I started going through Autotrader Magazine, and one by one, we phoned their classified ad customers to offer our services. We also ran prominent ads in their magazine to persuade car buyers to call us.
Our lower fees and streamlined process were a hit. Within a short period of time, we were selling over $10,000 a week in car ads!
Money was rolling in before summer break even started, so I did the “payroll” in the cafeteria for the last few weeks of school. There I was, sitting at a table with piles of $20s and $50s in front of me while my 10 friends lined up for their pay. I was just a 16-year-old kid, but I felt like the Godfather. It was quite the spectacle.
At the end of the summer, I shut down the operation and went back to school.
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The Rest, As They Say, Is History
I have accumulated a wealth of knowledge and experience in the years since then and have built numerous highly successful businesses.
And, while I may not be able to carry desks on my back anymore, I still have the same burning passion and vigour for business.
If you’re looking for help building a hugely profitable brokerage and implementing successful growth strategies, I would love to help.
Have questions about how I can help you?
info@wayneeinhorn.com
phone
(255) 352-6258